2020 was a year of many firsts, and not unlike most others, our industry was faced with new and never before experienced challenges and adversity. This year’s Annual Review reflects our successful endeavors of continuing to deliver and empower people to explore safe, sane, consensual, honest, integrous, accountable kinky smut.
- User searches decreased by ≈4%, while users’ comments written and scene ratings given increased by ≈5%.
- Gangbang, Bondage, and BDSM remained the top 3 most searched categories, and Family-Roleplay/Taboo was knocked off the top 10 entirely in favor of Fisting.
- Members’ comments continue to convey positive sentiment, with Love remaining as the most commented word.
- Content shot and licensed pre-coronavirus was exhausted around June, 2020. This can be seen by the drastic, negative slope on Kink Exclusives’ positive ratings month over month.
- The count of logged in sessions increased by ≈5%, perhaps due to the numerous lockdowns and increased free time spent at home.
- Google further increased their market share of searches leading to Kink.com and breached the 90% mark in 2020. Bing grew its volume of searches as well, while all others shrank.
- Tablet and Mobile usage shrank in favor of Desktop devices used for viewing.
- Chrome knocked Safari out of the top rank for most used browsers on Tablets, remained the most used Mobile browser, and still trailed behind Firefox for Desktop users.
- 2100/9PM Pacific Time, and Saturdays held their rank as our busiest time of day and day of the week.
- We amped up our content release schedules and put out ≈12% more scenes than in 2019, of these scenes were 15 new straight and 6 new gay channels launched.
- House of Taboo, DDF Network, and Submissived overtook Fucked and Bound, Sexual Disgrace, and Bizarre Video for the 3rd, 4th, and 5th most clicked partner channels of the year.
- Anal, Bondage, and BDSM remained the top 3 most clicked categories of the year, and Latex replaced Rope Bondage at position 20.
- 657 new models were added in 2020, a ≈20% increase from the year prior!
- North America and Western Europe were homogenous in their love of BDSM and Natural Boobs, while the Horn of Africa was unified in its affinity of Bondage and Anal.
- However, The Carribean, Central America, Central Africa, The Balkans, Central Asia, and South Pacific varied widely.
- Data transfers (streaming, downloading, etc) increased by ≈500tb.
- The top correlated bank holiday leading to traffic disruption of 2020 was Epiphany, increasing Austrian traffic by a whopping 53.3%! Inversely, Swiss National Day showed a decrease of 22.2% in Swiss traffic.
- Our deluxe thigh sling harness with wrist cuffs took over as our top selling store product, knocking last year’s labia spreader straps with clamps out of the top 5 entirely.
- California, Kink’s home(!), was by far the kinkiest state in terms of volume of kinky product orders, accounting for 15.2% of all US States.
See also: 2019 Year in Review